MERPARA · MARKETING SERVICES
Influencer partnerships, social content and local execution. Our teams in China, the US and Colombia coordinate the people, production and publishing around your audience.
Explore campaign case studies01
Content for your local audience.
We plan and produce social content, manage accounts and write product pages. Local team members adapt the language and visuals to the audience.
Content and account management, with an agreed publishing plan.
02
Creator content, with usage rights agreed.
We find creators, negotiate collaborations and coordinate samples, content reviews and publication. Usage rights and reporting are agreed for each project.
Published creator content, licensed assets and a campaign report.
03
Local support in Colombia.
Our Colombia team coordinates Spanish content, business visits, retail materials and local suppliers. Your brand works with one project contact throughout.
Local support for online campaigns and on-site projects.
Explore Colombia market entryPLANNING AN INFLUENCER OR UGC PROJECT
Tell us where your customers are and what you want the content to do. These details help us recommend creators and agree a scope you can compare.
Specify the country, language, product and platforms. Decide whether you need posts on creator accounts, UGC for your own channels, or both.
TORRAS: product demonstrationsAgree the number of videos, review steps and deadlines. Set advertising permissions, license duration, territories and editing rights before production.
INIA: ongoing creator partnershipsDistinguish recorded views from unique reach and sales. Check which posts and dates a report covers. Our case studies include the scope and limits of the available data.
Soneven: campaign records and scopeFor local buyer visits, manufacturing or installation, start with our Colombia market entry services. Work with our Bogotá team
WORKING TOGETHER
Get to know your audience, market and goals.
Agree the creative approach, deliverables and budget.
Coordinate creators, production and content reviews.
Publish to schedule and confirm the agreed usage rights.
Review results and plan the next round.
Tell us your market, product, timing and priorities. We will shape the scope and deliverables with you.
business@merpara.comA project can include creator selection, outreach, briefs, sample coordination, content review, publication follow-up and reporting. We confirm the market, platforms, deliverables and usage rights before agreeing the scope.
See campaign work and recorded resultsUGC production focuses on content a brand can use under the agreed license. An influencer collaboration can also include publishing on the creator’s account. Posting, advertising permissions, duration and editing rights need to be specified in the project agreement.
Creator collaboration optionsOur Bogotá team supports buyer and channel outreach, local production and installation coordination, content and on-the-ground activities. The work depends on the product and project scope; requirements are reviewed before execution.
Colombia market entry support