INFLUENCER MARKETING CASE STUDIES
The work,
in detail.
Browse five campaigns in beauty, clothing, technology and family products. Each includes our approach, creator posts and recorded results.
TikTok · KOL + KOC + UGC
Technology, in everyday use.
About the project
The brief
Show how the product fits into everyday life, beyond its technical features.
What we did
We brought together KOL, KOC and UGC creators on TikTok. Product demonstrations, routines and personal recommendations gave the campaign several creative angles. We coordinated samples, briefs, reviews and publication.
A closer look
Where the views came from
The leading video accounted for roughly 52% of recorded views. Its scale matters, while the rest of the campaign adds a wider range of product demonstrations and creator styles.
Selected content
Open a post to see the creative and its recorded metrics.Campaign reporting totals. Views are cumulative, not unique viewers. CPM is reported in USD.
CREATOR CONTENT
Browse the published work.
More published links 13
These posts do not have a saved preview. Open the original on the creator’s platform; some posts or Stories may no longer be available.
- @alessandrobarrosugcTikTok · Alessandro BarrosOpen original post
- @ugc.by.miaTikTok · Zardonova ShukronaOpen original post
- @and.ioTikTok · EuniceOpen original post
- @gomesluanaaaaTikTok · Luana gomesOpen original post
- @lanova_ugcTikTok · IsabellaOpen original post
- @corlando_fitnessTikTok · corlando_fitnessOpen original post
- @freedomfamily924TikTok · freedomfamily924Open original post
- @.miah_TikTok · LamiahOpen original post
- @anthony.lemoine_19TikTok · Anthony LemoineOpen original post
- @davzhangerTikTok · DavidOpen original post
- @yoganyclifeInstagram · SandyOpen original post
- @cuppys_worldTikTok · Amanda（KOC）Open original post
- @ugcsophialopezTikTok · Sophia LopezOpen original post
Published work from our campaigns, including posts released after the reporting periods above. Multi-post figures are labeled as combined views. Some original posts or Stories may no longer be available.
CAMPAIGN OVERVIEW
What we did for each brand.
Technology × everyday life
Showing TORRAS products in everyday use.
We worked with influencers, community reviewers and UGC creators on TikTok product introductions, unboxings and demonstrations.
Each creator had a different role: introducing the product to an audience, sharing a recommendation or demonstrating a feature. We coordinated the brief, samples, content reviews and publishing schedule.
Recorded results
2,100,588 recorded views · CPM $15.30 USD
The leading video accounted for roughly 52% of recorded views. Its scale matters, while the rest of the campaign adds a wider range of product demonstrations and creator styles.
Campaign reporting totals. Views are cumulative, not unique viewers. CPM is reported in USD.
Beauty & personal care
Two phases of creator content for INIA.
The first phase focused on beauty and personal care. The second added skincare routines, outfit content and everyday lifestyle posts.
Phase one produced 44 publishing records from 41 creators; phase two added 24 from 19 creators. Some creators returned for the second phase. We also arranged ad-code permissions for the relevant collaborations.
Recorded results
2,518,182 recorded views · CPM $10.85 USD
The two phases produced 68 publishing records at a reported CPM of $10.85. Continuing the partnership added lifestyle content and brought some creators back for a second collaboration.
September 2025–July 2026, phases 1 and 2. Creator counts are per phase; returning creators may appear in both. Publishing records can contain more than one post.
Activewear in use
Soneven on the golf course and in daily outfits.
Golf, fitness and lifestyle creators wore the products during exercise and in their everyday outfits.
We coordinated 49 creators across Instagram, TikTok and YouTube. Their content covered golf, fitness and everyday outfits. Our team followed up on publishing and agreed content usage rights.
Recorded results
1,478,068 recorded views · CPM $11.23 USD
The campaign recorded 1.48 million views at a CPM of $11.23. Instagram carries most of the published portfolio, while TikTok and YouTube add other viewing formats. Multiple posts from the same creator remain separate creative assets.
Campaign reporting totals; CPM in USD. The platform mix below counts public links in the portfolio, including repeat posts by the same creator, not unique creators.
LATAM × content amplification
A TikTok campaign in Ecuador and Bolivia.
We coordinated 10 creators in Ecuador and Bolivia, with content licensed for paid promotion after publication.
The project delivered 10 TikTok videos. Each collaboration included a 60-day ad code so the brand could use the content in paid campaigns.
Recorded results
34,629,015 recorded views
Three videos account for about 99.6% of recorded views. This is a concentrated, amplified result: the most-viewed video reached 20.9 million, while the campaign recorded 708,426 engagements.
Reported views include paid amplification of licensed content and are not organic-only results. Delivered with Launcherads; the report does not separate organic and paid views.
Family & everyday care
Momcozy products in family routines.
Creators introduced the products through parenting routines, practical tips and family product recommendations.
We worked with family and lifestyle creators on TikTok and Instagram, focusing on product demonstrations and their own experiences. The reporting period shown here covers 24 published content records.
Recorded results
948,545 recorded views
The campaign recorded 23,404 engagements on 948,545 views, an overall engagement rate of 2.47%. The strongest post reached 8.45%. Both figures use engagements divided by recorded views.
24 publishing records in this reporting period. Overall engagement rate = 23,404 engagements ÷ 948,545 recorded views. Later posts in the portfolio are outside these totals.