MERPARA · LOCAL CONTENT & INFLUENCE

Global reach.
Local feeling.

We create local content, run social channels and build creator partnerships. Our teams in China, the US and Colombia work together to get your brand closer to its audience.

See our work
Get to know Merpara
A woman in a charcoal blazer on a sunlit street
A local point of view

BRANDS WE HAVE WORKED WITH

TORRASINIASonevenInfinixMomcozyZAFULdresslilyUlike

HOW WE WORK

From creative direction
to local delivery.

Content, creator partnerships and production often move at the same time. We bring them into one plan, so your team spends less time connecting the pieces.

Creative strategists arranging a storyboard at a studio table
01Creative directionShape the brief and story
A local researcher talking with a neighborhood shop owner
02Local insightListen to the local audience
A local crew filming a tabletop scene in a daylight studio
03ProductionTurn the direction into content

FEEL AT HOME, ANYWHERE

A local voice.
Across every touchpoint.

Our local teams plan and produce creator videos, social posts and product copy, keeping the brand consistent across channels.

A creator composing a product photograph
Content → Culture → Connection

Content for your local audience.

We plan and produce social content, manage accounts and write product pages. Local team members adapt the language and visuals to the audience.

  • Brand voice & content strategy
  • Short-form video & social operations
  • Amazon, landing pages & product copy
  • WhatsApp, community & packaging
The Colombian flag in Plaza de Bolívar, Bogotá

A local base for your LATAM plans

A presence
on the ground.

Our Bogotá team helps with market entry, distributor visits and local production and installation in Colombia.

Explore LATAM market entry

INFLUENCER MARKETING CASE STUDIES

The work,
in detail.

Browse five campaigns in beauty, clothing, technology and family products. Each includes our approach, creator posts and recorded results.

TORRAS56 published links

TikTok · KOL + KOC + UGC

Technology, in everyday use.

MERPARA
About the project
2,100,588Recorded views
$15.30CPM · USD
1.1MTop video views

The brief

Show how the product fits into everyday life, beyond its technical features.

What we did

We brought together KOL, KOC and UGC creators on TikTok. Product demonstrations, routines and personal recommendations gave the campaign several creative angles. We coordinated samples, briefs, reviews and publication.

A closer look

Where the views came from

52.4%@alexandkellz
Top video · 1.1MRest of campaign

The leading video accounted for roughly 52% of recorded views. Its scale matters, while the rest of the campaign adds a wider range of product demonstrations and creator styles.

Selected content

Open a post to see the creative and its recorded metrics.

Campaign reporting totals. Views are cumulative, not unique viewers. CPM is reported in USD.

CREATOR CONTENT

Browse the published work.

56 links
More published links 13

These posts do not have a saved preview. Open the original on the creator’s platform; some posts or Stories may no longer be available.

Published work from our campaigns, including posts released after the reporting periods above. Multi-post figures are labeled as combined views. Some original posts or Stories may no longer be available.

OUR LOCAL TEAMS

Based in different markets.
Working as one team.

Colombia · LATAM execution

Bogotá

A team on the ground.

The Colombia team handles Spanish content, WhatsApp communities, channel visits and trade fairs. They also coordinate local production and installation partners.

Fashion production in a sunlit atelier

MERPARA × KAMERON

Film and photography,
from concept to production.

Watch the reel

FILM. PHOTOGRAPHY. CGI.

A production team for each project.

Our production partner Kameron is based in Helsinki and works with directors, photographers and documentary filmmakers around the world.

9Commercial directors
11Photographers
5Documentary directors

SELECTED KAMERON PRODUCTION EXPERIENCE

OnePlusrealmePolarASUSGoogleMcLaren

Production work and brand experience shown here belong to Kameron, our production partner.

BEYOND THE EXPECTED

Some ideas belong
in culture.

Planning an event or an artist collaboration? We help find the right artists, develop the idea and coordinate usage rights and production.

Launch experiencesPop-ups & spacesArtist collaborations

PROJECT PLANNING

A clear plan.
A team to follow through.

We use AI to help with research and organization. Our team chooses the creators, reviews the content and agrees when it goes live.

  1. 01

    Understand

    Get to know your audience, market and goals.

  2. 02

    Shape

    Agree the creative approach, deliverables and budget.

  3. 03

    Make

    Coordinate creators, production and content reviews.

  4. 04

    Connect

    Publish to schedule and confirm the agreed usage rights.

  5. 05

    Review

    Review results and plan the next round.

THE PEOPLE YOU WILL WORK WITH

Different places.
Working together.

Merlin FongChina

Merlin Fong

Founder & CEO

Leads client strategy and coordinates cross-border projects.

Matthew JoyUnited States

Matthew Joy

Co-founder · Content & US partnerships

Long-term content direction and creator relationships, built locally.

Felicia JoyUnited States

Felicia Joy

Creative Director & Social Lead

Leads creative direction, visual content and social media planning.

Jenny CubillosColombia

Jenny Cubillos

Influencer Marketing Manager

Negotiation, contracts, schedules and content quality from brief to launch.

Jhon CubillosColombia

Jhon Cubillos

Creator Outreach Specialist

Creator discovery, outreach and relationships that last beyond a campaign.

Jenny Paola CubillosColombia

Jenny Paola Cubillos

International Marketing Advisor

Advises on LATAM and cross-cultural strategy; outside day-to-day operations.

MERPARA CREATORS

Your voice could
be the next story.

Share your portfolio and tell us about the brands you would like to work with. We welcome campaign collaborations and longer partnerships.

Explore Merpara Creators
MERPARA CREATORSSignature
Discuss ongoing representation.Representation by mutual agreement
Headphones, a bag and everyday products

MERPARA · CREATOR BRANDS

A product idea.
A brand of your own.

Ready to make something of your own? We connect creators with quality supply partners in China and help develop products across electronics, fashion, home and beyond.

Explore brand incubation

TELL US ABOUT YOUR PROJECT

Planning a campaign?
Tell us where to start.

business@merpara.com

Questions about working with Merpara

What is Merpara’s official website and contact email?

Merpara’s official website is https://www.merpara.com. The brand is also known as 妙品达 in Chinese. For brand campaigns, Colombia market entry or creator enquiries, email business@merpara.com. The website is available in English, Chinese and Spanish.

See Merpara’s services
What does Merpara do?

Merpara works with brands on influencer marketing, UGC production and social media content. Our teams in China, the United States and Colombia coordinate campaigns, while our Bogotá team supports market entry and local execution in Colombia.

Marketing and content services
Can creators join Merpara for TikTok LIVE?

Creators in Latin America can apply to the Merpara TikTok LIVE program. Tell us your country, TikTok profile and LIVE experience. Our team reviews applications and discusses training, creative support and account guidance. Participation is subject to eligibility and separately agreed terms.

TikTok LIVE creator program
Can Merpara help creators launch a product brand?

Yes. Merpara helps creators discuss product ideas, find suppliers in China, develop samples and prepare a launch. Product requirements, costs and responsibilities are agreed for each project.

Product development and creator brands

LET’S MAKE IT LOCAL

What are you thinking?

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