Walk the market
San Victorino / Unilago
Match the category to the district. Visit shops with samples, understand pricing and collect buyer feedback.
MERPARA / BOGOTÁ, COLOMBIA
From China to Colombia.
With a team in Bogotá.
Our Bogotá team helps brands enter Colombia, meet distributors and produce materials locally. We coordinate that work with your marketing plans.
Explore the services
Local operations. Local manufacturing.Based in Bogotá, working across Colombia.
A joined-up local plan
The foundations for
your next market.
Start with the work you need now. We agree the scope, local responsibilities and sequence together, from a first business visit to an ongoing market presence.
01Market entry & foundations
Prepare the local structure before you start trading.
- Coordinate S.A.S. company registration, tax registration and bank account setup with local professionals.
- Plan a Bogotá business visit around your category, with interpretation, competitor research and local travel coordination.
02Channels & distribution
Put products in front of the people who buy and distribute them.
- Visit retailers and wholesalers with samples, record buyer interest and build a distributor pipeline.
- Support retail buyer discussions, then coordinate local warehousing, order fulfilment and returns as the project requires.
03Brand & digital marketing
Build recognition in the language and channels people use locally.
- Plan and operate TikTok, Instagram and YouTube channels for local audiences.
- Coordinate Colombian creators and community voices around product stories and real use cases.
04Content & live experiences
Produce local content and organize in-person events.
- Produce Spanish-language short videos, presenter-led content and scripted series in Bogotá.
- Plan and build product launches, pop-ups and exhibition spaces with the local production team.
05B2B business development
Find business contacts and follow up with them.
- Identify relevant decision-makers on LinkedIn and prepare outreach in Spanish.
- Coordinate industry association introductions, buyer meetings and WhatsApp follow-up.
Registration, tax and legal work is coordinated with local professionals. The applicable requirements and service scope are confirmed for each project.
Business development, in person
Find the people
who move your products.
We prepare Spanish product materials, arrange buyer visits and follow up on quotations and sample requests.
Meet the right buyers
Retail buyers / Industry associations
Prepare a local pitch and coordinate meetings with buyers and industry networks, including Fenalco where relevant.
Make the exhibition count
Corferias / Bogotá
Connect the stand with buyer invitations, on-site discussions and a clear follow-up list after the event.
Keep the conversation moving
LinkedIn / WhatsApp
Share product information and quotations in Spanish, arrange meetings and keep track of the next step with each buyer.
Retail discussions may include channels such as Éxito, Falabella and Homecenter, depending on category and fit. Each buyer makes its own listing and purchasing decisions.
See our marketing workBogotá manufacturing & installation
Make it here.
Bring it to the site.
Local production brings the design, materials and installation team into the same conversation. Our Bogotá manufacturing centre supports retail spaces, exhibitions and outdoor activations.
Local fabrication
Laser cutting, metalwork and large-format printing for signs, illuminated lettering and acrylic displays.
On-site installation
Installation specialists coordinate storefronts, outdoor signage and complex fixtures, including work at height.
Visual installations
Integrate holographic fans, flexible neon lighting and infinity mirrors into retail and exhibition settings.
Power for outdoor activations
Plan portable off-grid solar power for lighting and equipment when a site has limited access to electricity.
Experience held by the local team
Experience with
local organizations.
Our Colombian team brings experience from work with retail chains, entertainment venues, institutions and service networks. That knowledge informs how we plan and deliver local projects.
Storefront visuals and installation work across a retail network, with experience of supplier requirements.
Engineering delivery in venues with detailed requirements for safety, electrical systems and visual finish.
Work within a large institutional network, with familiarity with its procurement and tendering processes.
Experience with distributed service locations and the practical needs of local site execution.
Local leadership
Danilo Cubillos
LATAM operations & Bogotá manufacturing
Danilo leads the Bogotá manufacturing centre. He has more than 40 years of experience in Colombia’s advertising and manufacturing sector, covering production, suppliers and installation.
Meet the wider Merpara teamYour first step
Let’s meet
in Bogotá.
Start with a free 30-minute market assessment. Tell us your category, current stage and priorities. When an on-site visit makes sense, we can plan a Bogotá itinerary around the markets and buyers relevant to your business.